Activate PSA

Vitamins A, B5, B12 and C deteriorate sitting in water. By storing the active ingredients inside the unique cap, separate from the water, the ingredients stayed powerful, fresh and offered the convenient, all-in-one delivery method Activate delivers. This "Cops" spoof was directed by New York-born Alex Segal and shot in Los Angeles.

DATE

Q3 2013

CLIENT

The Rising Beverage Company LLC

DIRECTED BY

Alex Segal

FORMAT

Commercial